How To Use Google Trends For Keyword Research

Google Trends is an often overlooked but invaluable tool for keyword research. Learn to identify trends and use them to improve your site. | Bplans Blog

Understanding what your audience is searching for is primal to anticipating your customer'due south needs and increasing sales both online and offline. Knowing them upfront allows you lot to answer questions, take the right information available and proceeds insight into how your competition is performing. All the edifice blocks of effective search engine optimization (SEO).

Now, identifying these keywords doesn't have to exist a complicated or expensive process. In fact, you tin can simply use Google Trends. While information technology's not your typical enquiry tool, it even so provides you lot with useful insights regarding both seasonal and general trends that can be used for ads and re-create for your website.

Let'south commencement with keyword research basics

There is no mystery most how search engines work. The user types in specific questions or requests and the algorithm matches them with the near relevant results possible. Keywords are a crucial piece of this if you aim to get relevant traffic to your website.

You lot must exist aware that the words that you're using in your titles, meta descriptions, and in all your content matter. They matter to your customers, who are seeking out information, and they thing to search engines, which try to identify the best data to nowadays to users.

There are several factors that you'll eventually need to tackle to develop an effective SEO strategy. We highly recommend reading the Definitive Guide on Keyword Research past Backlinko for in-depth information. Merely leveraging keywords is one of the near useful and attainable avenues to starting time with.

In fact, it'due south much easier to know exactly what people are searching for in lodge to provide them with the almost relevant answer. Where? On your website, of course! Otherwise, what's the point in creating a valuable piece of content or an informative landing page that no ane reads.

Why Google Trends?

Google Trends is a free tool to clarify the popularity of whatsoever search term or topic. With this instrument, you can monitor the nature of search behavior, compare the search volumes of dissimilar queries, use historical data to meet the longevity of any topic, and be able to predict information technology. It'southward free, upwards-to-date, and, beyond any doubt, relevant.

The skillful news is that yous don't accept to exist an SEO professional to use Google Trends. When you lot search for a certain query, it will provide yous with the graph. At this betoken, information technology is important to go on in mind that it doesn't tell you the actual search book, simply a number from 0 to 100.

In Google Trends 0 volition bespeak that there isn't enough search data for proper analysis, which likely means piffling to no one is searching for it. A value of 100 is going to correspond the peak popularity of the topic y'all accept searched for. The higher the number the more searches occurring that are using that keyword.

Keep in mind, that keywords striking close to or at the 100 level thing. Oft, the well-nigh practical and long-term conclusion is to focus on those with stable growth or steady positions. While they may look less popular, they correspond topics that are consistently searched for year-over-year and won't bring unwanted drops.

You tin can get more than detailed information about how Google Trends works or read on to spring correct into agreement how to deport your ain keyword research.

How to use Google Trends

To brainstorm your analysis, visit Google Trends and outset typing in whatever term you're interested in.

You will notice that presently later on yous begin inbound the query, the tool will provide you with different autosuggestions. For example, if y'all wish to check eCommerce, Google Trends will provide yous with ii options Search Term and Topic.

Select "Topic" to analyze a wide range of relevant search terms. Opt for "Search Term" to analyze a specific search query, a word, or a phrase that users enter into a search engine. This manner a search term represents a keyword you programme to target.

And that's it for starting your keyword research, information technology's that simple to use. Now, allow'southward actually get into how to utilize the results you'll find to raise your keyword strategy.

Simply enter the term you want to analyze | Bplans Blog

How to leverage Google Trends for keyword research

Seasonal search terms

While some keywords have stable demand throughout the year. Others tend to be popular only during certain seasons. For case, search results related to Mother's Twenty-four hour period start to appear at the beginning of March. It reaches its peak between the third and 9th of May and totally disappears until March the next year.

Seasonal trends are identified by sharp increases and immediate drops | Bplans Blog

To use seasonal search terms to your reward you tin can implement the post-obit steps:

ane. Analyze what products and/or services sell ameliorate in what season

When yous're enlightened of seasonal peaks, you can exist ready with tasty deals that your customers would be not simply happy to become, merely also were planning to buy.

two. First preparing the nigh relevant content upfront to lucifer its release with seasonal peaks

For example, if you sell flowers you should have a number of articles or pages ready-to-become well-nigh "How to assemble the perfect bouquet" or "What flowers to purchase for a green-eyed girl", and any sort of content your target audience will be likely to search for. This manner you tin and so prepare special offers to increment potential sales later on a sustainable warm-up.

three. Update relevant pages and existing data on your website before the peaks

This might be a scrap of good advice for those who already have decent blog posts or landing pages published. Remember that you don't always have to create all the content from scratch, just optimize what you already accept.

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Analyzing general trends

Exterior of seasonality, y'all'll want to target search terms that have the potential to increase in popularity. That entails looking at the broader scope of search results outside of your target keyword, to gain a sense of just how much your topic is existence searched for. So, to go the broadest insights possible, select "Topic" instead of "Search Term" when conducting this research.

Additionally, it's worth comparing dissimilar terms to get a amend idea of how something is performing in relation to other pop topics.

For example, if you lot type in "eCommerce" then compare information technology against "Blog," you volition notice that the overall interest of people in blogging is much higher than in eCommerce. This cognition will help you if, allow's say if you're considering what niche to choose between these two. Fifty-fifty though Blog has slightly decreased over time, the popularity of this term is even so college.

At present go on in heed, this is a fairly generalized example and at that place could be many reasons why shorter terms like this are performing better than others. You'll want to dig a bit deeper, check different variations (like eCommerce tips vs web log tips) and run these searches yourself to truly run into how popular things are.

It may be wise to comapre two trends to establish a baseline for search interest within Trends | Bplans Blog

Identify your potential customers past location

You tin can apply the geographic breakup in Google Trends to identify which regions are interested in your products, services, and content.

When searching for a certain query, merely curl downward to see a map where you'll be provided with areas where that search term or topic is the well-nigh popular. Moreover, Google Trends volition display the exact percentage of overall searches as well as listing exact areas and cities where your target audition lives.

Play effectually and enter any variations of relevant terms to define the interests of your potential customers beyond dissimilar locations. For example, if you blazon in "eCommerce" into Google Trends, information technology'll brandish what areas around the The states search for this term the about.

Leverage Google Trends to identify search interest based on location | Bplans Blog

At this point, you can navigate to each specific location and get in-depth numbers most the Search involvement at that place and even configure email notifications to warning you lot nigh whatever changes in trends.

Retrieve that information technology doesn't actually matter whether y'all have a local business or a nationwide one because you can utilise Google Trends to monitor in what location, specific keywords are more than popular. Check out these helpful tips in case you're eager to learn more than nearly advanced search.

Expand your reach

It'due south always wise to look past your specific search terms and identify similar options that you can utilise. When looking for a sure term, scroll down to come across "Related topics" and "Related queries" and you volition know exactly what similar searches are relevant.

For case, allow's say you run a marketing agency. You lot search for "marketing" Google Trends simply want to know more about which vertical you lot should target when speaking about your services.

In this instance, expect at "Related topics" as well as at "Related queries." Y'all can but use these lists every bit additional keywords to leverage or click on any of the results to dig a chip deeper into what other associated search terms you should be because.

Dig deeper by looking into related topics on Google Trends | Bplans Blog

Top vs rising trends

When analyzing related trends y'all will detect you take two options: "Peak" and "Rising." Peak stands for the almost popular topics and Rising for the topics with the biggest recent increase in search. The breakdown mark means this topic is having a tremendous increment.

In case you forget the difference along the way when using Google trends, just click on the question mark icon next to "Related Topics" to get the reminder as you go.

Google Trends is a fantastic free tool for keyword research

SEO is a must for both online and offline businesses if you want to thrive online. Of grade, you tin can ignore it thinking it's too complicated and tangled, or you can merely beginning digging and implement solutions y'all've discovered. Always continue in mind that SEO is a very broad and circuitous subject that consists of a number of elements yous need to consider in order to primary it. And using a tool like Google Trends is a great, free mode to beginning building your SEO strategy.

Desire to identify currently trending topics too as red hot search terms? Wish to notice out which keywords have stable demand over the year and which tend to be popular during certain seasons? Wonder which regions are interested in your products, services, or content?

These are merely a few things you lot can do with Google Trends, but they are a solid base to first your journeying with this tool.

Julia is a professional business organization development manager with proven experience in customer acquisition, strategic partnerships, and outbound marketing. Now she takes care of global marketing and business growth at Wincher, a keyword rank tracker.